Natalie Liu – Designer
A relaunch of Oprah’s Book Club that required visual guidelines for their launch campaign, branding and social components.
Frida Kahlo: The Great Concealer is an editorial book created to celebrate Frida Kahlo's life through 3 perspectives. The three part book is divided into an international perspective of her legacy, political image and the artist's self-perception nearing the end of her life.
The Great Concealer exhibition’s spatial piece is a working prototype designed for participants to have an intimate experience, requiring them to sit in front of an alter-like vanity. Three objects placed on the table are lifted to activate three separate messages, representing significant elements in Frida's life on her love, paintings and amputated leg.




Frida Kahlo Exhibition Spatial from Natalie Liu on Vimeo.



Frida! is a typeface inspired by the geometry of Mexican cross stitching. Utilized in book project: Frida Kahlo The Great Concealer and posters.
A global Samsung campaign, Find Your Color, was created to promote QLED TV screens, which utilizes Quantum Dot Technology that produces a billion colors. This campaign included a mobile micro site that generated a unique color code for each individual based off of their images on social media.
FAR°SIDE is a hotel experience for night sky enthusiasts who desire to be immersed under a bed of stars. Its visual language was inspired by the journey away from the city, driving past highway signs and markers in the middle of the desert. Once you arrive, you will be given a key to a unique camper, secluded underneath the night sky.